Exploratory analysing looking at different types of PEB (private vs. public) using a dataset from SONA Spring 2023. See DEEP CTN CFA for descriptives from this sample.

Using Recurring PEB Scale (Brick et al., 2019)

EFA of PEB

Item Correlations

Cronbach’s Alpha

## 
## Cronbach's alpha for the 'PEB' data-set
## 
## Items: 20
## Sample units: 341
## alpha: 0.704

Factors

## Parallel analysis suggests that the number of factors =  5  and the number of components =  NA

Scree plot suggest ~2-4 factors Parallel factor suggests 7 factors

2-Factor

(#tab:anytable)Two Factor Structure
item	PA1	PA2	Communality	Uniqueness	Complexity
Recycle private	0.88		3.841	0.423	1.464
Recycle public	0.671		3.841	0.663	1.536
Learn			3.841	0.543	1.996
Resusable Bottle			3.841	0.871	1.000
Reuse Bags			3.841	0.862	1.025
Save Water			3.841	0.788	1.894
Eat Local			3.841	0.872	1.761
Eat Organic			3.841	0.844	1.961
Effic Lightbulb			3.841	0.898	1.737
Avoid Car			3.841	0.942	1.453
Turn off Elec			3.841	0.950	1.996
Eat Home Grown		0.469	3.841	0.776	1.001
Talk Enviro		0.436	3.841	0.609	1.703
Compost		0.414	3.841	0.772	1.138
Politics			3.841	0.608	1.938
Eat Meat			3.841	0.929	1.392
Eat Dairy			3.841	0.942	1.457
Below 60mph			3.841	0.931	1.155
Plane personal			3.841	0.945	1.065
Aerosol			3.841	0.990	1.002

(#tab:anytable)Eigenvalues and Variance Explained for Rotated Factor Solution
Property	PA1	PA2
SS loadings	2.184	1.657
Proportion Var	0.109	0.083
Cumulative Var	0.109	0.192
Proportion Explained	0.569	0.431
Cumulative Proportion	0.569	1.000

3-Factor

(#tab:anytable)Three Factor Structure
item	PA1	PA3	PA2	Communality	Uniqueness	Complexity
Recycle private	0.682			4.718	0.514	1.798
Learn	0.598			4.718	0.530	1.176
Politics	0.51			4.718	0.614	1.302
Recycle public	0.505			4.718	0.702	1.958
Talk Enviro	0.486			4.718	0.614	1.484
Reuse Bags	0.433			4.718	0.837	1.107
Resusable Bottle	0.418			4.718	0.853	1.109
Save Water	0.404			4.718	0.786	1.145
Eat Organic				4.718	0.842	1.238
Effic Lightbulb				4.718	0.885	1.171
Avoid Car				4.718	0.941	1.671
Turn off Elec				4.718	0.947	1.993
Eat Home Grown		0.594		4.718	0.639	1.024
Compost		0.586		4.718	0.620	1.024
Plane personal				4.718	0.878	1.075
Below 60mph				4.718	0.888	1.014
Aerosol				4.718	0.937	1.451
Eat Local				4.718	0.846	2.260
Eat Meat			0.576	4.718	0.644	1.271
Eat Dairy			0.478	4.718	0.764	1.134

(#tab:anytable)Eigenvalues and Variance Explained for Rotated Factor Solution
Property	PA1	PA3	PA2
SS loadings	2.471	1.301	0.946
Proportion Var	0.124	0.065	0.047
Cumulative Var	0.124	0.189	0.236
Proportion Explained	0.524	0.276	0.200
Cumulative Proportion	0.524	0.800	1.000

4-Factor

(#tab:anytable)Four Factor Structure
item	PA1	PA4	PA3	PA2	Communality	Uniqueness	Complexity
Talk Enviro	0.764				5.516	0.480	1.057
Learn	0.754				5.516	0.431	1.003
Politics	0.644				5.516	0.557	1.011
Save Water					5.516	0.786	1.198
Eat Organic					5.516	0.844	2.275
Effic Lightbulb					5.516	0.885	2.514
Recycle private		0.769			5.516	0.502	1.403
Recycle public		0.653			5.516	0.675	1.323
Reuse Bags					5.516	0.774	1.257
Avoid Car					5.516	0.790	3.265
Resusable Bottle					5.516	0.853	1.893
Compost			0.625		5.516	0.587	1.034
Eat Home Grown			0.565		5.516	0.651	1.435
Below 60mph			0.42		5.516	0.813	1.363
Plane personal					5.516	0.880	1.240
Aerosol					5.516	0.939	1.473
Eat Local					5.516	0.849	2.845
Turn off Elec					5.516	0.940	1.983
Eat Meat				0.653	5.516	0.602	1.339
Eat Dairy				0.633	5.516	0.645	1.089

(#tab:anytable)Eigenvalues and Variance Explained for Rotated Factor Solution
Property	PA1	PA4	PA3	PA2
SS loadings	2.054	1.291	1.240	0.932
Proportion Var	0.103	0.065	0.062	0.047
Cumulative Var	0.103	0.167	0.229	0.276
Proportion Explained	0.372	0.234	0.225	0.169
Cumulative Proportion	0.372	0.606	0.831	1.000

5-Factor

(#tab:anytable)Five Factor Structure
item	PA1	PA4	PA3	PA2	PA5	Communality	Uniqueness	Complexity
Talk Enviro	0.749					6.02	0.484	1.033
Learn	0.736					6.02	0.431	1.019
Politics	0.638					6.02	0.533	1.114
Save Water						6.02	0.656	2.715
Eat Organic						6.02	0.840	2.718
Recycle private		0.764				6.02	0.497	1.255
Recycle public		0.632				6.02	0.676	1.251
Reuse Bags						6.02	0.772	1.710
Resusable Bottle						6.02	0.840	1.734
Effic Lightbulb						6.02	0.847	4.104
Compost			0.718			6.02	0.516	1.126
Eat Home Grown			0.498			6.02	0.667	1.952
Below 60mph						6.02	0.821	1.501
Avoid Car						6.02	0.798	3.188
Eat Local						6.02	0.846	2.575
Turn off Elec						6.02	0.934	1.392
Eat Meat				0.654		6.02	0.597	1.262
Eat Dairy				0.621		6.02	0.646	1.156
Plane personal					0.513	6.02	0.698	1.123
Aerosol						6.02	0.881	1.236

(#tab:anytable)Eigenvalues and Variance Explained for Rotated Factor Solution
Property	PA1	PA4	PA3	PA2	PA5
SS loadings	1.997	1.263	1.250	0.911	0.599
Proportion Var	0.100	0.063	0.062	0.046	0.030
Cumulative Var	0.100	0.163	0.226	0.271	0.301
Proportion Explained	0.332	0.210	0.208	0.151	0.099
Cumulative Proportion	0.332	0.542	0.749	0.901	1.000

Fit Indices

Fit	RMSR	TLI	RMSEA	BIC
cut off	<.08	>.95	<=.05 or <.08	lower is better
2 Factor	0.07	0.68	0.07	-506.84
3 Factor	0.05	0.75	0.06	-487.89
4 Factor	0.04	0.85	0.04	-480.78
5 Factor	0.04	0.87	0.04	-421.47

Four and Five factors have the best fit. Five does not add much to the model

Setting up categories based on the EFA

DEEP CTN & PEB

Correlations

SEM

lhs	op	rhs	est	se	z	pvalue	ci.lower	ci.upper
private4_z	~	deep_ctn_z	0.19	0.08	2.42	0.02	0.04	0.34
public_z	~	deep_ctn_z	0.31	0.07	4.40	0.00	0.17	0.44
public_z	~	emo_ctn_z	0.15	0.06	2.35	0.02	0.02	0.27
public_z	~	presc_ctn_z	0.16	0.06	2.60	0.01	0.04	0.29
private4_z	~~	public_z	0.14	0.04	3.22	0.00	0.06	0.23
deep_ctn_z	~~	exp_ctn_z	0.63	0.06	9.82	0.00	0.50	0.75
deep_ctn_z	~~	emo_ctn_z	0.62	0.06	9.79	0.00	0.50	0.75
deep_ctn_z	~~	presc_ctn_z	0.63	0.06	9.82	0.00	0.50	0.75
exp_ctn_z	~~	emo_ctn_z	0.54	0.06	8.79	0.00	0.42	0.66
exp_ctn_z	~~	presc_ctn_z	0.56	0.06	9.05	0.00	0.44	0.68
emo_ctn_z	~~	presc_ctn_z	0.57	0.06	9.11	0.00	0.44	0.69

Low vs High Impact Pro-Environmental Behavior